The Definitive Guide to Social Crm

The Definitive Guide to Social Crm

This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond


Author
Publisher Pearson Education
Release Date
ISBN 0134133900
Pages 254 pages
The Definitive Guide to Social Crm
Language: en
Pages: 254
Authors: Barton Goldenberg
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Pearson Education

This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer servi
The Dark Side of CRM
Language: en
Pages: 304
Authors: Bang Nguyen
Categories: Business & Economics
Type: BOOK - Published: 2015-09-04 - Publisher: Routledge

Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employe
The Definitive Guide to Strategic Content Marketing
Language: en
Pages: 288
Authors: Lazar Dzamic
Categories: Business & Economics
Type: BOOK - Published: 2018-07-03 - Publisher: Kogan Page Publishers

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the
CRM at the Speed of Light, Fourth Edition
Language: en
Pages: 698
Authors: Paul Greenberg
Categories: Business & Economics
Type: BOOK - Published: 2008-10-01 - Publisher: McGraw Hill Professional

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a So
Content - The Atomic Particle of Marketing
Language: en
Pages: 240
Authors: Rebecca Lieb
Categories: Business & Economics
Type: BOOK - Published: 2017-06-03 - Publisher: Kogan Page Publishers

Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content
MANUFACTURING PLANNING AND CONTROL SYSTEMS FOR SUPPLY CHAIN MANAGEMENT
Language: en
Pages: 598
Authors: Thomas E Vollmann
Categories: Business & Economics
Type: BOOK - Published: 2004-08-20 - Publisher: McGraw Hill Professional

Manufacturing Planning and Control Systems for Supply Chain Management is both the classic field handbook for manufacturing professionals in virtually any indus
Social Knowledge
Language: en
Pages: 145
Authors: Kenneth E. Russell
Categories: Knowledge management
Type: BOOK - Published: 2014-09-22 - Publisher:

It is no longer just about what an individual or company knows;it's what is being shared that is the new organizational currency. It mustbe one of the key perfo
Bibliographic Index
Language: en
Pages: 1304
Authors:
Categories: Bibliographical literature
Type: BOOK - Published: 2006 - Publisher:

Social Knowledge: Organizational Currencies in the New Knowledge Economy
Language: en
Pages: 145
Authors: Kenneth E. Russell
Categories: Knowledge management
Type: BOOK - Published: 2014-09-22 - Publisher:

It is no longer just about what an individual or company knows;it's what is being shared that is the new organizational currency. It mustbe one of the key perfo
Emap Plc and ABI Building Data Ltd
Language: en
Pages: 149
Authors: Great Britain. Competition Commission
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Stationery Office/Tso

The Commission's report examines the acquisition of ABI Building Data Ltd by Emap plc, the main providers of project information and contact data (PICD) to the