The Cluetrain Manifesto

The Cluetrain Manifesto

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.


Author
Publisher Basic Books
Release Date
ISBN 9780465024094
Pages 320 pages
The Cluetrain Manifesto
Language: en
Pages: 320
Authors: Rick Levine
Categories: Business & Economics
Type: BOOK - Published: 2011-04-05 - Publisher: Basic Books

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing wo
The Cluetrain Manifesto (10th Anniversary Edition)
Language: en
Pages: 320
Authors: Rick Levine
Categories: Business & Economics
Type: BOOK - Published: 2009-06-30 - Publisher: Hachette UK

The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and
The Intention Economy
Language: en
Pages: 256
Authors: Doc Searls
Categories: Business & Economics
Type: BOOK - Published: 2012-04-10 - Publisher: Harvard Business Press

Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with “big data,” customers a
Change Your Space, Change Your Culture
Language: en
Pages: 291
Authors: Rex Miller
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: John Wiley & Sons

The fastest, easiest way to shift culture toward engagement and productivity Change Your Space, Change Your Culture is a guide to transforming business by rethi
Conversation and Community
Language: en
Pages: 309
Authors: Anne Gentle
Categories: Computers
Type: BOOK - Published: 2012-07-15 - Publisher: XML Press

Anne Gentle's Conversation and Community has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media
The New Social Learning, 2nd Edition
Language: en
Pages: 352
Authors: Tony Bingham
Categories: Business & Economics
Type: BOOK - Published: 2015-06-15 - Publisher: Association For Talent Development

“Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual
Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications
Language: en
Pages: 3164
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2011-07-31 - Publisher: IGI Global

Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques a
Developing and Utilizing E-Learning Applications
Language: en
Pages: 344
Authors: Lazarinis, Fotis
Categories: Education
Type: BOOK - Published: 2010-08-31 - Publisher: IGI Global

Developing and Utilizing E-Learning Applications provides a complete investigation of new methods, technologies, and practices critical to modern educational en
Leadership. Approaches - Development - Trends
Language: en
Pages: 96
Authors: Maria Stippler
Categories: Social Science
Type: BOOK - Published: 2011-08-19 - Publisher: Verlag Bertelsmann Stiftung

Everyone is talking about leadership but what are the common approaches, camps, and theories? What is current, what are the new classics, and what is obsolete?
Sport History in the Digital Era
Language: en
Pages: 288
Authors: Gary Osmond
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-03-15 - Publisher: University of Illinois Press

From statistical databases to story archives, from fan sites to the real-time reactions of Twitter-empowered athletes, the digital communication revolution has