Auto Brand

Auto Brand

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: • Case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo • The findings from 100 interviews conducted with CEOs, marketing managers, sales managers, sales people, after sales managers at all levels from the manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations • The results of a new international study on car buyer behaviour based on 4,700 survey answers Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. The first book to specifically address how to deal with the challenges facing the automotive industry it illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Publisher Kogan Page Publishers
Release Date
ISBN 0749469307
Pages 264 pages
Auto Brand
Language: en
Pages: 264
Authors: Anders Parment
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Kogan Page Publishers

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last fe
Understanding the Role of Artificial Intelligence and Its Future Social Impact
Language: en
Pages: 284
Authors: Sheikh, Salim
Categories: Computers
Type: BOOK - Published: 2020-07-17 - Publisher: IGI Global

The influence of AI is beginning to filter into every aspect of life, spanning across education, healthcare, business, and more. However, as its prevalence grow
Cloning and the Future of Human Embryo Research
Language: en
Pages: 316
Authors: Paul Lauritzen
Categories: Medical
Type: BOOK - Published: 2001 - Publisher: Oxford University Press, USA

The possibility that human beings may soon be cloned has generated enormous anxiety and fueled a vigorous debate about the ethics of contemporary science. Unfor
The Future of Life: A Unified Theory of Evolution
Language: en
Authors: David Hunter Tow
Categories: Science
Type: BOOK - Published: 2010-09-11 - Publisher: Future of Life Media

The Future of Life: A Unified Theory of Evolution represents the first comprehensive formulation of the hypothesis that evolution is the unifying force underlyi
Wisdom in Perspective
Language: en
Pages: 109
Type: BOOK - Published: - Publisher:

Autonomous Driving Changes the Future
Language: en
Pages: 305
Authors: Zhanxiang Chai
Categories: Technology & Engineering
Type: BOOK - Published: 2020-07-22 - Publisher: Springer Nature

This book systematically discusses the development of autonomous driving, describing the related history, technological advances, infrastructure, social impacts
Return to Glory
Language: en
Pages: 272
Authors: Matthew DeBord
Categories: Business & Economics
Type: BOOK - Published: 2017-06-06 - Publisher: Open Road + Grove/Atlantic

“This page-turning combination of business book and adventure saga tells the tale of the Ford Motor Company’s” 2016 triumph at Le Mans (The New York Times
I'll Be in the Car
Language: en
Pages: 420
Authors: Annette Januzzi Wick
Categories: Biography & Autobiography
Type: BOOK - Published: 2006 - Publisher: Three Arch Press

A young woman's journey from loss to wholeness.
Abundance for What?
Language: en
Pages: 626
Authors: David Riesman
Categories: Social Science
Type: BOOK - Published: 2020-03-12 - Publisher: Routledge

This classic collection of essays by David Riesman discusses the implications of affluence in America. Riesman maintains that the question that should be raised
Contemporary Issues in Financial Reporting
Language: en
Pages: 416
Authors: Paul Rosenfield
Categories: Business & Economics
Type: BOOK - Published: 2006-04-18 - Publisher: Routledge

With the collapse of Enron and other similar scandals, financial reporting and its relation to corporate governance has become a contentious issue. In this reve