Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 4

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also m

It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online bu

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, T

The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei