Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 4

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many

As the use of remote work has recently skyrocketed, digital transformation within the workplace has gone under a microscope, and it has become abundantly clear

The rise of internet and social media usage in the past couple of decades has presented a very useful tool for many different industries and fields to utilize.

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a