Research Anthology on Social Media Advertising and Building Consumer Relationships, VOL 1

Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine

The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s

Distributed systems intertwine with our everyday lives. The benefits and current shortcomings of the underpinning technologies are experienced by a wide range o

Data Science for COVID-19, Volume 2: Societal and Medical Perspectives presents the most current and leading-edge research into the applications of a variety of

""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging

Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin's "The New Influencers" explor